Moongate GTM
The Founding Account Executive that you’re looking for doesn’t exist.
Startups today are faced with an impossible task: find someone with the experience to build your entire sales motion from scratch—but the risk tolerance to do it for equity and a fraction of market salary.
That person does not exist.
Founding AEs are underpaid VPs with none of the upside. They’re expected to build the go-to-market motion and close deals, without the team, tools, or clarity. This elusive profile leads to endless, frustrating recruitment cycles.
You burn precious time and capital searching for a candidate who is either too expensive, too inexperienced for the strategic lift, or simply unwilling to take the leap required.
The expectation that a single hire can magically invent your entire go-to-market motion is a high-stakes gamble in today's unforgiving market. We’ve seen it happen again and again: early-stage founders spend 6–12 months trying to hire this mythical creature, only to end up back at square one—no revenue, no process, and no confidence in what’s working.
There’s a better way.
At Moongate GTM, we teach you how to build the sales motion yourself—so you don’t need a Founding AE. You just need an AE.
We help founders create the scripts, systems, and strategy to go from zero to repeatable revenue. No fluff. No vague GTM advice. Just a clear, founder-tested process that gets customers in the door and deals across the line.
Once that’s working, then you hire. But not a “Founding AE.” Just a great salesperson who can plug into a proven engine you’ve already built.
This is what great founders do. They don’t delegate early sales. They own it, build the system, and scale it.
We work with technical founders who are serious about learning to sell—because it’s not just about revenue. It’s about learning what your customers really want.
Build the process, de-risk your sales hiring, and hire for execution.